Trends & insights

Explore our collection of original content on trends and insights in the mobile ecosystem and beyond

5 tendencias de datos en 2023

11 min read

Top 5 data trends of 2023 and what’s in store for 2024

Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.

10 min read
How to implement gamification and enhance your app's user experience
5 min read
Bridging the gap between online and offline retail
6 min read
Where to invest: the value of continuing to invest in paid media during a recession
6 min read
Driving loyalty and lifetime value (LTV) in challenging economic conditions
5 min read
After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

SKAN 4.0 testing - featured

5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

OTT advertising - featured image

16 min read

Easy as OTT: your complete guide to over-the-top advertising

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2023 app trends & C-level predictions

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What are PETs and why are they DCR power multipliers - featured square

6 min read

What are PETs and why are they data clean room power multipliers?

Apple ASO vs Google ASO - featured

7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

SSOT data: 29% attribution uplift - OG

5 min read

SSOT attribution uplift and eCPI drop per category revealed

SKAN 4.0

6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

Life is but a stream - The latest CTV trends and how they apply to you - Featured image

11 min read

Life is but a stream - The latest CTV trends and how they apply to you

Mobile gaming challenges, trend and opportunities in 2022 - featured

5 min read

Staying ahead of the game: Mobile gaming challenges, trends, and opportunities in 2022

Mobile marketing trends predictions 2022 OG

25 min read

Mobile marketing trends predictions for 2022 - the director's cut

7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

Principais tendências do marketing de apps - quadrado

14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

Otimize o caminho para a conversão de instalação - quadrado

5 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

Motoristas de taxi e profissionais de marketing mobile - quadrado

5 min read

Mobile marketers and taxi drivers: More similar than you’d think

Gaming consolidation - OG

7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

Previsões para a Black Friday de 2021 - quadrado

6 min read

Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps

Attribution in iOS: From silos to a single source of truth - OG

6 min read

Attribution in iOS 14+: From silos to a single source of truth

level up ua ios 15 special tile

40 Min listen

The one where they get the band back together for an iOS15 special

Direcionamento contextual na era da privacidade - quadrado

5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

Aumente suas taxas de opt-in à ATT - quadrado

8 min read

5 ways to increase ATT opt-in rates

level up ua the one about skadnetwork tile

56 Min listen

The one about SKAN; past, present & future

spotify transform podcast advertising - OG

38 Min listen

"The market is huge" - Spotify wants to transform podcast advertising just like it did music

google post cookie world - OG

30 Min listen

Why Google is going its own way in a post-cookie world

roku traditional tv streaming ad boom - OG

40 Min listen

Why Roku is poised to own the streaming ad boom

forbes restaurant industry digital transformation - OG

52 Min listen

How the pandemic permanently changed restaurant marketing

app user acquisition india - OG

7 min read

App user acquisition in India in 2021 and beyond

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

ibm digital ad targeting - Tile

38 Min listen

IBM's Bob Lord welcomes Google's cookie alternative as ad targeting capabilities vanish

tiktok tv ad budgets - Tile

39 Min listen

Why TikTok may soon be ready to go after TV ad money

mobile gaming genre affinity - OG

7 min read

The gaming genre affinity matrix: Which players play which games?

user privacy for marketers - Tile

45 Min listen

Terence Kawaja & Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-COVID

Insights de dados da SKAdNetwork - quadrado

5 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

the rebooting advertising digital publishing - Tile

50 Min listen

Digiday's Brian Morrissey on why despite privacy update, the ad industry will continue to thrive

amex machine learning reshapes industry - Tile

35 Min listen

American Express believes machine learning is going to radically reshape every industry

Equívocos sobre a SKAdNetwork - quadrado

6 min read

5 wrong assumptions advertisers have about SKAdNetwork

black friday prediction - OG

6 min read

The data has spoken: Why Black Friday 2020 will be one for the record books

mobile gaming report - OG

6 min read

Was 2020 a game-changer for mobile gaming?

app remarketing drives revenue uplift - OG

6 min read

App remarketing drives 50% more paying users

shopping app marketing metrics - OG

10 min read

18 metrics eCommerce marketers should measure

ampersand data driven tv advertising

39 Min listen

The TV advertising business is evolving as TV ads finally becoming more data-driven

tastemade digital media apocalypse

33 Min listen

Tastemade find agile ways to advertise and grow their business in an evolving media industry

medialink covid 19 streaming wars

41 Min listen

The agility of marketers during COVID-19 and the results of the streaming wars

youtube viewership trends covid19

36 Min listen

YouTube’s Weinstein provides a peek into how they plan to steal more ad dollars from TV

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

2 min read

The Coronavirus impact on app installs and marketing budgets

conversion paths user insights - OG

4 min read

Uncovering conversion path trends across web and mobile

mobile app international growth insights - OG

5 min read

Going global: Insights on international growth for mobile apps

game monetization marketing growth - OG

5 min read

Merging game monetization and marketing teams for accelerated growth

app marketing uncertainty covid19 - OG

16 min read

App marketing in times of uncertainty - the experts' take

gaming app install ad spend - OG

8 min read

Gaming apps to spend $48.5 billion on user acquisition by 2022

running gaming remarketing campaigns - OG

7 min watch

How to run remarketing campaigns on mobile games

Prácticas presupuestarias eficaces para la UA

4 min read

Must-know budgeting practices to boost user acquisition

spain emerging hub app marketing - OG

6 min read

Market deep-dive: Spain as an emerging hub of app marketing

app uninstall trends - OG

5 min read

New data shows uninstalls remain a significant pain for apps

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