Ad spend

Uncover everything you always wanted to know about mobile ad spend and optimization with our collection of original articles, videos, podcasts, and more

app gamification user experience - OG image

Trends & insights - 10 min read

How to implement gamification and enhance your app's user experience

Trends & insights - 5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

mid-roll ads featured

Tips & strategy - 8 min read

Mid-roll ads 101: Everything you need to know

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

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The AppsFlyer Performance Index

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App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

Apple search ads - featured

Tips & strategy - 11 min read

Level up your iOS app promotion with Apple Search Ads

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

ROI Marketing – Comment mesurer vos campagnes comme un pro

Measurement & analytics - 10 min read

Marketing ROI - How to measure your campaigns like a pro

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

ROI vs ROAS - quadrado

Measurement & analytics - 5 min read

Spot the difference: ROI vs. ROAS

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

spotify transform podcast advertising - OG

Trends & insights - 38 Min listen

"The market is huge" - Spotify wants to transform podcast advertising just like it did music

netflix digital ads incrementality

Tips & strategy - 30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

ampersand data driven tv advertising

Trends & insights - 39 Min listen

The TV advertising business is evolving as TV ads finally becoming more data-driven

gaming app install ad spend - OG

Trends & insights - 8 min read

Gaming apps to spend $48.5 billion on user acquisition by 2022

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APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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