Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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234 results for "LTV"
Product news
Putting the value into LTV predictions
Learn about the different phases and transitions of our predictive analytics product - from the initial phase to the upcoming GA.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Blog
Automate or stagnate: your mobile marketing automation guide
Unlock the world mobile marketing automation. Stay ahead of the curve and elevate your campaigns to new heights with expert insights and practical tips.
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