Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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444 results for "Attribution"
Reports & guides
The definitive guide to marketing attribution: giving credit where credit’s due
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
Product news
Advanced SEO Attribution Now Available
Customer stories
Hitting 1 million users with multi-touch attribution and deep-linking
Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.
Customer stories
Fraud-free attribution saves $470k
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
Product news
Measure CTV ad impact today with CTV-to-mobile attribution
Learn how CTV-to-mobile attribution works, read how to leverage it, and understand how to measure the impact of CTV campaigns on mobile growth.
Customer stories
AppsFlyer-fueled attribution insights boost registrations by 600%
Fintech startup MONIX launched its mobile app FINNIX in 2020; Find out how it realized substantial gains from utilizing AppsFlyer products.
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