Monetization

Uncover everything you always wanted to know about mobile monetization with our collection of original articles, videos, podcasts, and more

Creative-Analytics-OG-image

Measurement & analytics - 10 min read

Mastering creative analytics: where data meets design

app gamification user experience - OG image

Trends & insights - 10 min read

How to implement gamification and enhance your app's user experience

mid-roll ads featured

Tips & strategy - 8 min read

Mid-roll ads 101: Everything you need to know

OTT advertising - featured image

Trends & insights - 16 min read

Easy as OTT: your complete guide to over-the-top advertising

App pricing strategy - featured

Tips & strategy - 9 min read

The app price is right - Strategies for success

Guide

App monetization strategies for iOS 14: The complete guide

Download

App ratings and reviews - featured

Tips & strategy - 13 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

Launching app success steps - OG

Tips & strategy - 11 min read

Launching your app: 11 steps to success

ASO metrics and KPIs - featured

Measurement & analytics - 6 min read

ASO metrics and KPIs: Measuring your app’s success

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

ROI Marketing – Comment mesurer vos campagnes comme un pro

Measurement & analytics - 10 min read

Marketing ROI - How to measure your campaigns like a pro

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

What is predictive marketing

Measurement & analytics - 6 min read

Predictive marketing for mobile advertisers: How to do more with less

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

Hyper casual games: OG

Mobile marketing - 15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

Mobile marketing - 14 min read

Follow the money: the power of in-game mobile advertising

ROI vs ROAS - quadrado

Measurement & analytics - 5 min read

Spot the difference: ROI vs. ROAS

7 táticas para impulsionar a descoberta do seu app - quadrado

Mobile marketing - 9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

game monetization marketing growth - OG

Trends & insights - 5 min read

Merging game monetization and marketing teams for accelerated growth

ad monetization non gaming apps - OG

Tips & strategy - 6 min watch

The other side of the coin: Monetization for non-gaming apps

hyper casual gaming ad monetization - OG

Mobile marketing - 3 min read

How hyper-casual apps are changing the way games monetize

rewarded video ad monetization - OG

Mobile marketing - 10 min watch

Think ad monetization of rewarded video is all about eCPM? Think again

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