Glossary
Deep linking
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.
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Glossary
Deferred deep linking
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
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