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Stay up to date on new features, powerful integrations, product improvements, and other important announcements from AppsFlyer.
Meta Ads can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running Meta Ads campaigns and wish to better optimize their performance - ROI360 Advanced allows you to share your SDK connector-originated Ad Revenue data with Meta Ads via postbacks in real-time.
You can now access the eCPA data for specific in-app events in the cohort table. eCPA enables you to get actionable insights into the cost efficiency of your UA efforts and improve the overall measurement of CAC.
Create custom dimensions to tailor data grouping and viewing in the Overview dashboard. By capturing custom dimensions that align with your business goals, you can make more informed decisions. Want to try it? Go to the Overview dashboard to create your first custom dimension today.
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
Smart Scripts just got smarter with our latest update, which now includes QR code customization allowing you to create branded QR codes using your company’s center logo and color!
Create a more professional branded web-to-app (and desktop-to-app) experience for end-users, increasing brand awareness, improving QR code scan rates, and driving more engagement to your apps.
Customers who monitor their in-app revenue now have access to Revenue Recommendations. Tailored recommendations help optimize your conversion value schema for accurate reporting and actionable insights, maximizing your app's earning potential. To get recommendations, configure your revenue ranges in Conversion Studio.
AppsFlyer has partnered with leading app discovery platforms and OEMs to offer an enhanced preload solution that enables insight into the entire preload funnel while offering an effective acquisition and branding channel. Enhanced Preload Measurement offers flexible priority, meaning you have the control to give Preload winning attribution or equal attribution so that the media source that drove the app open is reflected as the winning source.
This Enhanced Preload Measurement gives further insight into the user journey prior to launching the app and identifies all the supporting campaigns that led to the app launch.
AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy-preserving manner. This feature enables AppsFlyer to accurately measure iOS re-engagement conversions with Meta and sends reporting back to Meta. To enable Meta’s AEM, turn on re-engagement attribution in your Meta integration within AppsFlyer.
